The Audience Asset
Explore the craft of serving, building, and nurturing your audiences. Systems. Architectures. Technology. Projects. Case Studies. Business Models. More.
Audiences and content are being recognized as business assets along with traditional products and services for customers.
Media is joining Products and Services as a major Line of Business and I’m exploring what that means and where we can go with it. I’m diving into what I’m calling Audience Systems Engineering and Analysis. I hope you’ll join me.