The Audience Asset

Explore the craft of serving, building, and nurturing your audiences. Systems. Architectures. Technology. Projects. Case Studies. Business Models. More.

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Audiences and content are being recognized as business assets along with traditional products and services for customers.

Media is joining Products and Services as a major Line of Business and I’m exploring what that means and where we can go with it. I’m diving into what I’m calling Audience Systems Engineering and Analysis. I hope you’ll join me.

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